What is SEO?
SEO is an acronym for Search Engine Optimization which is a fancy term that means making your website "worthy" of being listed in search engines and shown to search engine users.
Great SEO is a mixture of art and science. It's part science because you need to understand how search engines work, what they look for, what they value and how to play by their rules which are constantly changing, often in real time. It's part art because the amount and quality of the content in your website has a lot to do with how search engines will rank it. Search engines have gotten very good at evaluating content for so just stuffing keywords randomly across your website will not help it and can, in fact, hurt it from a rankings perspective.
You need to get both parts right to be successful at SEO and not everyone has the time or expertise to go it alone. That's why it's advisable to get expert help when working on optimizing your website. At I-Evolve, our commitment to best SEO practices is unwavering. We do SEO the only way we know how – the right way.